AutoFi lands $85m as it digitalises car buying

AutoFi lands $85m as it digitalises car buying

AutoFi, a commerce platform for digital automotive sales and financing, has raised $85m in funding, bringing its valuation to nearly $700m.

Under the Hood – Send a deal, Automate a personalized first pencil, QR codes

In AutoFi’s inaugural episode of Under the Hood, Michelle Melecio Taylor from AutoFi Dealer Success team explains how to:
1. Create a customized deal in your AutoFi portal, making it easy to send emails to targeted groups from your CRM system.

2. Automate the share of a First Pencil within a personalized email, driving meaningful engagement that drive top of funnel prospects further down the funnel.

3. Share a QR code that a car buyer can scan to get a First Pencil, making it simple for your them to click on a customized offer, a specific car or details about their purchase.

Learn more at

#digitalretailing #digitalsolutions #autodealers #automotive

What is AutoFi?

Learn what makes AutoFi the #1 commerce platform in the #automotive industry.

#automotive #autofinancing #digitalretail

See how AutoFi moved Platinum Hyundai “years forward”

Tony Pappas, President and Owner of Platinum Hyundai of Tracy, shares how AutoFi has helped propel his dealership “years forward” when it comes to making sales easier for customers AND dealers.

#automotive #autofinance #cardealers

Autofi – the first digital retail solution for car dealers with real-time lender offers

AutoFi is the first end to end digital retail solution for car dealers with real-time lender offers. Digital retail solved, lender integration solved.

Your customers can easily purchase their car in minutes, not hours. Your dealership stays open 24/7 providing a fast, convenient and efficient online shopping solution. We integrate a simple button on your website opening pathways to build their deal. They can compare price value trading, apply for credit that real time lender offers and add your aftermarket products. All that’s left is to schedule a pickup in your showroom. It’s that easy. Customers personalize your payment and compare real time cash, lease or finance pricing. you’ll remove barriers by connecting buyers to your actual inventory. Customers have the option to value their trade and using pricing from Kelley Blue Book and easily add it to the transaction. Next, customers fill out a short intuitive credit application to receive firm credit offers from a network of lenders. AutoFi is the only platform with real time lender offers within 90 seconds customers receive a number of offers and can even edit term and down payment. When a network of lenders offer competitive pricing, your customers get the best deal based on their budget.

Customers select from a menu of aftermarket products leading to higher gross margins for dealers. Your protection products are easily added in a seamless journey to close. All that’s left is to schedule pickup in your showroom and complete final documents. Here’s the best part – Autofi Dealer Portal provides tools that convert shoppers to buyers. To get interactive leads with deeper context that tracks customer touch points from your website. You can engage customers in real time by sending an email texting or calling with custom offers based on where they are in your shopping journey. You’re in control of the sales process every step of the way. With AutoFi you give customers what they want and a seamless path to purchase. were built for conversion and delight your customers. What are you waiting for? Schedule a demo today at

#automotive #digitalretail #cardealerships