Axle Payments rebrands, closes Series B for financial enablement

Axle Payments rebrands, closes Series B for financial enablement

Axle Payments, a financial enablement platform for the freight and logistics industry, has rebranded to Denim, alongside its Series B close.

The EIDL Advance Grant is Closed. What’s Next?

The Economic Injury Disaster Loan (EIDL) advance grant offered up to $10,000 as a tax-free grant to those applying for the EIDL loan itself. Now that that’s closed, Brendan explores whether the EIDL is still a good fit for you.

Learn more about the Economic Injury Disaster Loan (EIDL) program here:

Check out these other videos you might like:
▪ How to Fill Out Your EIDL Application | Loan Application Walkthrough:
▪ I Have My PPP and EIDL Funds, Now What? | Everything You Need to Know:
▪ What Can I Spend My EIDL Funds On? | Everything You Need to Know:

0:00​ – Why The Grant Closed
0:33 – A Timeline Of The EIDL
1:50​ – What’s Next
2:35​ – Further Resources

Let us know your thoughts about the Economic Injury Disaster Loan (EIDL) program in the comment section below and don’t forget to subscribe to our channel for more content about the Economic Injury Disaster Loan (EIDL) program!


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How Bench Can Help:
Try us for free – we’ll do one month of your bookkeeping and prepare a set of financial statements for you to keep:

With Bench, you get a bookkeeping team on your side who can help you make decisions to support the best interests of your business. We’ve helped thousands of small business owners access PPP loans and use our accurate reports to make the forgiveness process easy. With Bench on your team, you’ll have properly completed books to help you:

1. Figure out your correct loan amount
2. Track your loan spending to prove you used it on eligible expenses
3. Use bookkeeping records for your loan forgiveness application
4. Account for the PPP correctly when filing your taxes and that the right deductions are being taken

Plus, if you ever have questions, your dedicated team of experts are just a quick message away in the Bench app.


About Bench:
We’re an online bookkeeping and tax prep service powered by real humans. With Bench, you get a dedicated team of experts to track every detail for you. Your bookkeeping team imports bank statements, categorizes transactions, and prepares financial statements every month. Come tax season, we handle the tax prep and filing, and even offer year-round tax advisory support.

#DisasterLoan #EIDL #CARESAct

Rebranding Strategy – 4 Types of rebrand and which is RIGHT for your business

Rebranding Strategy – 4 Types of rebrand and which is RIGHT for your business. Are you unsure on the best route to take when it comes to rebranding your business? Or maybe you’re confused about the extent that you need to rebrand? Well, in this video, I’m going to go over the different types of rebrand. So you can decide which one is best for you. I breakdown 4 rebranding strategies to help you decide which type of rebrand is best for your business.

How to define your brand – PDF DOWNLOAD MENTIONED IN THE VIDEO -

How to build a memorable brand course – BRAND BUILDING COURSE –

In order to make sure your rebrand is a success you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand – Worksheet Download –

Jump to parts of this video
[0:00:00] – Introduction
[0:00:43] – What types of rebrand are there?
[0:01:24] – Evolution or brand refresh
[0:03:24] – The pivot or semi-full rebrand
[0:05:20] – Overhaul or full rebrand
[0:07:30] – Incremental or brand update
[0:09:40] – FREE Brand Building Workbook Download

Link to our previous videos

Successful Rebranding Examples – 6 of the best recent rebrands and what makes them work –

When to Rebrand Your Business – 5 Indicators it is time to think about rebranding –

Rebranding Your Business – 5 IMPORTANT questions to ask before getting started –

How to use instagram stories – 5 tips to build your brand –

What is sonic branding? – Why is it CRUCIAL for your brand and how to get started –

#rebrandingstrategy #rebrandstrategy #whichtypeofrebrand


Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?

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Unified Brand Podcast – Interviews and insights into growing your brand –

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How Apple and Nike have branded your brain | Your Brain on Money | Big Think

How Apple and Nike have branded your brain
Watch the newest video from Big Think:
Learn skills from the world’s top minds at Big Think Edge:
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.

“We love to think of ourselves as rational. That’s not how it works,” says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.

Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn’t have positive or negative brain responses, yet they did have “reverse empathy” for bad news about Apple. Meanwhile, Apple users showed a “brain empathy response for Apple that was exactly what you’d see in the way you would respond to somebody in your family.”

NARRATOR: Coke is just soda. Tylenol is just acetaminophen. And Levi’s are just jeans. Yet consumers go out of their way to select these specific brands over others.

AMERICUS REED II: An economist would say,”How is this possible, that a rational consumer would be willing to pay more for exactly the same thing?” We love to think about ourselves as rational. That’s not how it works.

A very famous study done by colleagues at Duke University flashed either the Apple logo or the IBM logo to two randomized groups of participants.

NARRATOR: The study found that after being subliminally exposed to the Apple logo, compared to when you’d been exposed to the IBM logo, participants performed better on creative tasks.

AMERICUS REED II: And the argument is that Apple has been telling you this story over and over again, that Apple is the brand for hip, cool, fun, creative people.

NARRATOR: This is the true power of brands. They can influence our behavior in ways that extend way beyond the point of sale. So to what degree can the influence of brands wreak havoc on our ability to make rational spending decisions? This is your brain on money.

This is Americus Reed. He studies identity and marketing at the University of Pennsylvania.

AMERICUS REED II: When I make choices about different brands, I’m choosing to create an identity. When I put that shirt on, when I put those shoes on, those jeans, that hat, someone is going to form an impression about what I’m about. So if I’m choosing Nike over Under Armour, I’m choosing a kind of different way to express affiliation with sport.

The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life.

NARRATOR: And once a consumer makes that choice, their relationship with a brand can deepen to the point where they identify with that brand like family. And once you identify with a brand, it can shape the way you behave.

AMERICUS REED II: And it’s really interesting because they will also, if someone talks bad about that product, brand, or service, they will be the first to go out and defend. Why? Because an attack on the brand is an attack on themselves.

NARRATOR: Michael Platt is a professor of neuroscience, marketing, and psychology whose research demonstrates how our perception of brands influences our decisions.

MICHAEL PLATT: There’s an idea in marketing, which is that we relate to brands in the same way we relate to people. It’s like, “I love this brand,” or, “I hate this brand.” Of course, what people say can often be different from what’s really going on in their heads.

So we thought, “Well, why don’t we just ask the brain directly?”

NARRATOR: Michael and his team observed the brains of iPhone users and Samsung Galaxy users with an MRI machine while they heard good, bad, and neutral news about Apple and Samsung.

MICHAEL PLATT: Apple customers showed a brain empathy response toward Apple that was exactly what you’d see in the way you would respond to somebody in your own family.

NARRATOR: Strangely, Samsung users didn’t have any positive or negative responses when good or bad news was released about their brand. The only evidence that Samsung users showed was reverse empathy for Apple news. Meaning if the Apple headline was negative, their brain reflected a positive response.

MICHAEL PLATT: You know, it really shows us that Apple has completely defined the market here. Samsung customers, it seems, from their brain data, are only buying Samsung…

To read the full transcript, please visit

Freight Factoring for New and Established Brokers

Live video with Kevin Whimpey from Axle Payments on freight factoring for new brokers.
To Schedule a meeting with Kevin click this link.
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